Success in online marketing depends not only on your ability to keep up with the latest trends and news but to also look back and review what has worked in the past to predict future success. Each year it’s important to take some time to reflect on some of the most surprising trends and think how you can expand an element of them into a longer term strategy.
So what were the most surprising online marketing trends of 2017?
Brands used memes to communicate with their audiences
Brands using memes were a response to how people use social media with their friends and in their personal lives. Using memes took the focus away from being so serious and instead toward being more relatable. Even big brands started using reaction images and gifs. Imagine how fun it would be introducing a cars new features using these tools!
It’s no longer enough to promote using just one channel. Posting on a company website is a good start but that should be where you’re driving people, not just where you’re posting info. That’s why 2017 saw brands working on pushing their brand everywhere. Although being everywhere is important you must still remember that you must use the right content for the right platform.
Live streaming took off
Brands are capitalizing on the opportunity to give their audience more of a real time experience. Platforms like YouTube and Facebook have done more to emphasize live streaming video options and brands are looking for any opportunity they have to take advantage of them. It’s a new entertaining resource where you can converse and give updates in real time and give responses.
Mobile experiences are now priority
In 2017 marketers saw a boost in the number of brands relying on mobile. Make your content tailored for mobile when your brainstorming what to create in the first place. Thinking about how your content is being consumed is going to be very important as you try to build your brand over social media or online.
Marketing + Social Media Management
Marketing management is getting bigger and bigger but also easier and easier. Let us explain. There’s so much sharing, posting and platforms it can get overwhelming remembering everything you want to communicate. All of this posting is also in addition to your full time job, who has the time? There’s good news though.
With the demand for marketing and social media there’s a vast resource of apps and companies that specialize in spreading your message across the web. It has become less of a luxury to have someone develop and manage you content, now it’s simply something that is mandatory for success.
How will these trends hold up? Are they long-term additions to marketing, or are they passing fads that will fade? We think these are here to stay and hope to be a part of the next wave of successful marketing ventures in 2018.